HUSTLE HARDER-Top 3 "To Do's" for 2012

As much as I tried to fight it off, I just couldn’t do it. There was almost an attack on 4 out of my 5 senses, and I tried my absolute best to keep all of the remarks, the insight, the opinions that I had inside… but I broke, and what you are about to read is the result of YEARS of watching, listening, and most importantly watching again. So what is it that I can’t take anymore, what drove me over the preverbal edge? NEW YEARS RESOLUTIONS.

I’m not talking about the regular “I’m going to lose weight” or “I’m going back to school”, this is of course, catered to the entrepreneurs, and the things that people are telling you to do with your business. For once, I took the “average route”, logged onto Google and typed in something similar to resolutions for entrepreneurs and I couldn’t believe the lists that popped up, I’ll share some of them in no particular order: (along with my opinion of them of course)
1. Go Small: ( I guess they mean “do more with less, stretch your resources…okay fine if it makes sense why not)
2. Go Mobile: (What serious entrepreneur HASN’T ALREADY gone mobile? Most smart phones now almost eliminate the need for a laptop…almost)
3. Go Local: (*blank stare* -as opposed to what? Starting a brand new company in a place you’ve never heard of, with people you don’t know? Still scratching my head on this one)
4. Learn to delegate: (Now this one I like, at some point in the growth of your business, you’ll have to realize that you can’t do everything, so yes…learn to delegate)
5. Expand your customer touch points: use more social media-( HELLO!!! In this day and age, how can you be serious about your business without using the bare minimum of twitter and facebook, I’m convinced this one was a joke)
6. Refresh your website: (if needed okay, sure a fresh look never hurt anyone)
7. Encourage feedback: Most entrepreneurs, sales professionals, and general humans, only encourage POSITIVE FEEDBACK, but I’m here to tell you, if you don’t encourage feedback in general, your business will remain stagnant, and quite possibly regress. Grow thick skin!
8. Obsess about your business: REALLY? (I promise I’ll calm down, but this was literally a suggestion. Listen, if you don’t bleed your business, STOP NOW!

Can you hear me breathing deeply in semi disgust? This was supposed to be a top ten list, but I refuse to do that to you. I just can’t believe that these were the top results on the internet when the average public searched for help. Either someone out there is extremely out of touch, or they are underestimating what people really need to get going, and thrive in their businesses. Please understand that I’m not attempting to say that what I’m going to offer up is the “end all-be all” or that it’s the best advice that’s out there for you. But I will say that this is one of the most sincere posts I’ve ever written, and without these 3 things, it will be IMPOSSIBLE to grow.

I want to share 3 things for new and existing entrepreneurs to implement NOW, or next year, whenever you’re ready. Like the lists above, I’ll add in a little reasoning to go along with what made the HUSTLE HARDER TOP 3 “TO DO’s for 2012.

1. WORK BACKWARDS- Simply means begin with the end in mind, you’ve heard this before probably, but a prime example is to set a goal for the entire year, maybe it’s revenue, or a pin level (for my friends in network marketing) then simply separate that yearly goal into smaller quarterly goals. It doesn’t stop there, separate the quarterly goals into weekly goals. Doing this allows you to have several smaller targets to hit on your way to success, as well as celebrate some “wins” along the way. Additionally, this method will help you manage AND measure your activity on the way to your yearly goal.
2. STUDY YOUR INDUSTRY- There’s a saying that I heard a while back, and it’s stuck with me, one of the main reasons that I read so much, it goes something like this: “Your income growth, will never be more than your personal growth”. That being said, I suggest that you look up the top 5 books relating to your industry, and read them. It doesn’t matter if it’s an actual person that is successful, or a business, but find them, and read them. (Personal favorite: The Magic of Thinking Big by David Schwartz).
3. COLLABORATE- Find out what goes well with your industry, and reach out to someone in that industry and work on a project together remember spider webs catch more than mouse traps by this I mean, if you build a strong network, there’s a better chance of getting referrals out of the blue that ADD to your business, than finding new business on your own. Think about it ladies, have you ever asked someone where they got their hair done? Where they got their boots? BUILD YOUR NETWORK, AND GET REFERRALS!!

Okay, this one has been long enough, so I’ll wrap it up. The main point that I want to drive home guys is that ENTREPRENEURS DON’T HAVE THE LUXURY OF TIME, so I don’t want you to rob yourself of valuable time by setting goals that are “common sense” in retrospect. The difference in your accomplishments from 2011 to 2012 for the vast majority will be based simply on game planning work ethic, it’s all about execution. Remember, don’t wait until new years to have resolve. The change can happen anytime!

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