There’s an ever growing debate on the most popular colors for branding your company and your logo, rather it’s blue, red or purple the color of your logo, and layout is almost as important as what your company actually does. However, that’s a topic we aren’t going to attempt to tackle right now, after all, I’m no where near an expert in advertising. I’ve had several people recently ask me how I have worked my businesses in the past, and I really had to think about it because it’s been second nature to me for a while now. So I thought about it and realized that from my time in sales, real estate, network marketing or even currently in my experience and opinion, the system for success has always been the same, and…I’m going to share it with you! Now by no means do I consider this to be the only way to work your business, or the “gospel” of success, it’s merely what works for me. So here’s what I want you to do… grab a pen, a fresh sheet of paper and separate it into 3 spaces. And we’re going to talk about the “zones” that you can work your business.
White Zone:
No matter what business you’re in, it will be unsuccessful if no one knows who you are, or what you offer. That being said for the first 10 days of every month, I’d make it a point to contact (for the sake of numbers) 50 new people. In your case it may be companies, customers or whatever the case may be, but imagine how much buzz you could create if you were in talks with 50 BRAND NEW PROSPECTS! I mean old school hitting the phones which I know some of you are scared of, but honestly, if you’re not STILL cold-calling, and/or getting in front of people live to build your brand, then you’re falling behind. Now when we’re contacting people the goal is NOT to seal the deal, it’s to set the appointment, to book the meeting, to get on someone’s calendar., it’s to “peak interest” This will give you a solid base to work with for the rest of the month. Don’t make the number something you know you won’t reach, but make it just a stretch past comfortable and a step below impossible!
Blue Zone:
Now that you’ve spent time getting in front of people, and booking your calendar, The NEXT 10 DAYS on your calendar are strictly for meetings, The first thing that I want you to notice is that this part obviously won’t work if you haven’t worked your “white zone” effectively. Secondly, depending on what type of business you have these meetings aren’t necessarily to “seal the deal” either, the goals of the meeting, or presentation or “pitch” are to do 2 things, assess need, and present value. I’ll do something on sales later, but any sales professional worth their weight in commission will tell you that sales is nothing but identifying a need, and providing adequate value to fill that need. Imagine you’ve made 50-75 calls, and now in the second part of the month you have 6 (managing your expectations) SOLID and legit meetings where you can confidently present YOURSELF, and what you do to potential partners. You might not leave with the check, or the contract, but you’ve positioned yourself and your solutions in their mind, and if you’re smart, you’ve booked a follow up or “next steps” meeting. This is major.
The “BLUE ZONE” is important because this is when you’ll be tested, often your potential clients or customers will do their research on you, negotiate prices, shop you to the competition for a better deal, and even evaluate if they really have a need. Your job is to be on top of your game and identify as many OBJECTIONS that the client may have so that there are no unexpected surprises coming GREEN ZONE! Okay, don’t want to get into too many of the sales nuggets… so… let’s continue!
GREEN ZONE:
The last ten days of the month are green! This is where you follow up with your customers and seal the deal, get the contract, cash the check…etc (sorry, I get carried away at this part) Now out of those initial calls, there may have only been 6-7 meetings, and you may only close 1-2 deals, that’s not the point, what I want you to focus on is the idea that you have to grow your client base. Hewlett Packard, Zerox, or even Office Max wasn’t always a household name, but because they built their customer base one company at a time, there aren’t many people that don’t know about what it is that they do. These last ten days should be full of your follow up meetings, conference calls to finalize negotiations, and setting your sights on the next 10 days which put you back in the white zone.
I hope you’re able to see how these zones all work together to create a nice pipeline for your business, the colors of the zones are unimportant, you can name them egg, chicken and dinner if you want, but I absolutely challenge you to use this system if you’re looking for a new way to drive more business. There’s nothing worse than running around with your head cut off, and being reactionary with your money! (I mean business) Face it, your business is your money, and I was always told that if your calendar is empty… so is your wallet! We all have someone depending on us to get it right, and produce at a high level, and I sincerely hope this will allow you to become more productive, and more importantly; guard your time so that you can enjoy the fruits of your labor!!!
-Oh and before I go, no..I didn’t come up with this all by myself! As much as I’d like to take credit for this one, I’m just sharing what I learned and what has worked effectively for me for years!
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